Rob leads the design and delivery of data‑driven mental health transformation, combining advanced flow analytics with pathway redesign expertise to deliver measurable, lasting improvement. Rob co‑founded SSG Health, the predecessor to VOT Health, establishing a reputation as a trusted partner to NHS organisations, Monitor, and NHS Improvement. Under his leadership, SSG became the only consultancy paired with a mental health trust under the national Financial Improvement Programme; & developed market‑leading visibility of mental health service performance. Today, Rob and the VOT team work side by side with mental health providers, surfacing critical insights, supporting decision‑makers to act with confidence. Our work is grounded in deep collaboration, data integrity, and a relentless focus on practical, evidence‑based change.

Edmund oversees our market leading 'V-Suite' analytics solutions, seamlessly integrating mental health data with frontline insights to deliver actionable improvement. Drawing from his experience in engineering and management consulting, Edmund applies rigorous quantitative analysis combined with qualitative insights gained directly from frontline staff. Anchored in LEAN process improvement principles, the VOT approach ensures recommendations are evidence-based, practical, and operationally grounded. Edmund and the VOT team actively engages at every level - from frontline personnel to senior leadership - to validate analytical findings and ensure complex data translates into straightforward, impactful strategies that drive high impact change.